NYU Langone Health

Managing Editor

Education, Research & Physician Content

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I serve as an editorial lead for NYU Langone Health, one of the top hospitals and academic medical research brands in the nation.

 

This role involves evaluating, prioritizing, and serving as the primary point of contact for new digital content initiatives and partnering with senior leadership, marketing, and media relations colleagues to develop key messaging, web, social media, and other communication assets while upholding standards for culturally sensitive and inclusive content.

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My day-to-day work involves managing a team of editorial, production, creative, and public relations professionals that receives and completes an average of 300 requests each month for communications projects geared toward both internal and external audiences. Projects vary from strategizing how to best amplify important accomplishments, including securing one of the largest grants in history from the National Institutes of Health to end the COVID-19 pandemic and becoming one of only a handful of U.S. medical schools to offer tuition-free education, to launching new website features such as virtual tours and informational videos to attract diverse residency and fellowship applicants. 

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My responsibilities have included the following:

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• supervising a multi-year migration and consolidation of hundreds of thousands of low-performing webpages to centralized, mobile- and SEO-optimized platform

• advising university leadership on best digital practices

• implementing a rigorous QA process to reduce editorial and production errors
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​I'm recognized as an institutional subject matter expert for accessibility issues and am routinely sought to advise and optimize production plans for high-profile, multi-team digital content and marketing initiatives.